AGRI 2500 - Agriculture Advocacy & Promotion

Credits: 3
General Education: Creative Expression (CE)

Students will gain exposure to the agricultural industry as consumers and producers. They will explore the vast applications of 21st-century promotion and merchandising in the agricultural industry. Students will apply promotional techniques to print advertising, social media, word of mouth, and brand recognition activities needed in the food processing and products, agricultural production, and equine management sectors of the industry. Students will also develop the communication skills needed to become leading advocates and policymakers in the modern industry.